Sam’s infatuation for fashion started at a very young age. He started his professional journey with a desire to provide high quality fashion clothes to people, not limited to only a small selected section. He always desired to amalgamate the cutting edge modern technology with age old manual craftsmanship so that he could produce more quality clothes for a broader section of the society without having to lose the personalized attention required in a bespoke garment. He established his company in 1989 now mostly known by its leading brand name SAM SURIN. It started with a very small yet like minded team, which has in all these years become like a big family of over 450 professionals. His company’s customer base worldwide is growing fast with word to mouth recommendations by the satisfied customers. Instead of spending humongous amounts on Advertisements and Marketing he rather chooses to spend that amount on charity.