From humble beginnings in Bangkok, Mr. Sam Surin built his journey from tailor, stylist, consultant, and fashion designer into a globally recognized brand. What began as a small shop has grown into one of the world’s leading bespoke tailoring houses—trusted by thousands of clients across the globe.

Traveling internationally to personally meet clients for fittings, Sam perfected not only the art of tailoring but also the science of scalable craftsmanship. Inspired by the fashion capitals of Italy, Paris, London, and Germany, he blended their influences into a unique vision—bringing together modern innovation and traditional handcraftsmanship.

In 1989, he formally established what is now known as SAM SURIN. Over the decades, the company has evolved into a state-of-the-art factory producing over 200 custom garments daily, while still maintaining the personalized attention that defines true bespoke tailoring.

Sam’s philosophy has always been clear: quality and service come first. Rather than relying on heavy advertising, the brand has grown through word-of-mouth referrals, with satisfied clients recommending the Sam Surin experience to family, friends, and colleagues.

Today, the company has grown into a family of over 450 skilled professionals, each dedicated to the mission of making luxury tailoring accessible to a broader audience—without ever compromising on individuality, precision, or craftsmanship.

At its core, SAM SURIN is more than a fashion label. It is the story of passion, perseverance, and a lifelong commitment to delivering world-class bespoke tailoring with a personal touch.